I work across brand, communications, and visual systems, helping organisations communicate clearly across digital and physical spaces. This portfolio focuses on decisions shaped by context, collaboration, and real-world constraints.
Thoughtful work, designed carefully
Case Studies
Wasabi: Establishing a Cohesive Digital Brand System
Brand System Design | Communications Design | Motion & Digital Assets | Cross-functional Collaboration
Sounding Board: Brand and Digital Ecosystem Refresh
Brand & Visual Systems | Digital Communications Design | UI/UX Foundations | Brand Governance
Wasabi: Reimagining a Global Brand in Physical Space
Experiential Brand Design | Brand System Translation | Environmental Graphics | Visual Strategy
Sounding Board: Launching a New Brand Through Experiential Design
Experiential Brand Design | Visual Hierarchy & Messaging | Environmental Graphics | Production Coordination
ASTA: Large-Scale Event Communications & Wayfinding
Wayfinding & Information Design | Brand Governance | Large-format Systems | Production Design
ASTA: Award Identity Design
Logo & Identity Design | Concept Development | Brand Alignment | Iterative Refinement
Reliant Bank: Operational Brand Design at Scale
Marketing Production Design | Templates & Operations | Illustration | Brand Compliance
Wanderlust: Reducing Decision Fatigue in Travel Discovery
Product & UX Concept Design | Visual Interface Design | User Flow Definition | Prototyping
One designer,
many hats
Design System Management & Governance
Advanced Motion Graphics
Experiential & Environmental Design
Strategic Brand Alignment
Enterprise UI/UX Design
Data-Informed Marketing Design
Technical Video Production
Cross-Functional Leadership
portfolio at a glance
testimonials
“Maxwell is hands down one of the best things that happened to our Marketing team here at Sounding Board. Not only is he a ridiculously talented graphic designer, but he's also the kind of person you want to have around – thoughtful, patient, and always rocking a positive attitude.”
Ana Vargas, Demand Generation Marketing Manager at Zorro
“I highly recommend Maxwell for design-related opportunities. He's an incredibly innovative, talented, and efficient designer. What sets him apart is his exceptional soft skills. Maxwell is team-oriented, has a great understanding of people, is flexible, and funny. Maxwell is a true pleasure to work with. I wholeheartedly recommend him for any design opportunity!”
Kevin Rockmael, Marketing Executive (CMO/VP)
“Maxwell is an incredibly talented graphic designer, and one of the fastest creatives I've ever had the pleasure of working with. I hired Maxwell after seeing his amazing portfolio and he quickly became an invaluable part of my team. I was particularly impressed with Maxwell's speed while working on multiple challenging projects.”
Will Rhoads, Innovation Leader | Fintech Strategist | Digital Banking Pioneer | AI & Automation Expert | CINO at Sonata