Who am I?

I’m a designer working across brand, communications, and visual systems, with experience spanning SaaS, finance, professional associations, and large-scale events. My work focuses on helping organisations present themselves clearly and consistently—especially when complexity, scale, or multiple stakeholders are involved.

I tend to work at the intersection of structure and execution: building design systems, translating brands across channels, and producing assets that are practical, coherent, and built to last. I enjoy projects where clarity matters more than decoration and where good design removes friction rather than adding it.

Over the years, I’ve collaborated with internal teams and external partners on brand refreshes, digital platforms, marketing campaigns, and experiential environments. While my job titles have varied, my role has usually involved making sense of things that were growing quickly, slightly messy, or overdue for alignment.

I’m particularly interested in work that values thoughtful communication, visual discipline, and design decisions that hold up under real-world use.