Wasabi: Trade Show Booths
summary
overview
To dramatically elevate Wasabi Technologies' brand presence at major trade shows by integrating strategic messaging and a refreshed visual identity into eye-catching, consistent displays. A critical secondary objective was to execute bespoke, highly memorable co-branded experiences with the sponsored partner, Liverpool Football Club (LFC).
challenge
Scale & Consistency: Establishing a clear Design System and guidelines that could be consistently applied across 15+ distinct trade show booths while ensuring each display was eye-catching and audience-attracting.
Immersive Co-Branding: Designing unique, high-impact environments, like the LFC booth, that seamlessly blended Wasabi's technology messaging with the powerful, recognizable LFC brand while maintaining the technical and logistical feasibility of a temporary installation.
the process
step 1
Experiential Booth Concept & Design: Led the creative concept, design, and execution for the co-branded LFC exhibit. This included the design of an immersive space featuring a mock LFC locker room (complete with personalized Wasabi/LFC jerseys), a stadium backdrop, and turf flooring to maximize audience draw and media visibility.
step 2
Messaging & Visual Identity Integration: Worked closely with the content team to ensure all core messaging and visual identity were integrated effectively, creating displays that were both aesthetically compelling and strategically informative.
step 3
Design System for Trade Shows: Developed consistent design elements and guidelines specifically tailored for rapid, repeatable deployment across the portfolio of 15+ trade show booths. This streamlined the production process and ensured brand coherence at every event.
step 4
Vendor Management & Production Oversight: Managed the design process through final production and installation, ensuring the integrity of the design vision—especially the technically complex co-branded installations.
gallery
impact
This project successfully transformed Wasabi's trade show presence from standard displays into highly anticipated, engaging environments. The implementation of consistent design guidelines ensured scalability and brand integrity across all events, while the immersive LFC co-branded booth created a powerful, unique differentiator that significantly boosted audience traffic and brand association with a world-class organization.
-
Result of highly immersive Experiential Design and LFC brand draw compared to standard booths.
-
Success of establishing scalable Trade Show Design Guidelines for consistent application.
-
Achieved through viral social media posts featuring the immersive LFC installation.