ASTA Globes 2026 Logo
summary
overview
To concept, design, and finalize a prestigious logo for the ASTA Globes 2026 Award. The design needed to be visually impactful for a formal awards ceremony setting and adaptable into a high-quality 3D asset for various use cases, while reflecting the established visual gravitas of major industry awards (e.g., Emmys, Golden Globes).
challenge
The primary challenge was creative direction and client management. The initial brief was vague, requiring significant time for conceptual development, sketching, and reading the client’s unspoken vision. The project faced multiple major directional shifts and numerous iterations until the client settled on a look reminiscent of established industry award trophies, demanding high adaptability and resilience under ambiguity.
the process
step 1
about info…
step 2
inspiration and setting…
step 3
Large-Format Production System: Managed the design pipeline for a high volume of unique assets (booth backdrops, speaker info, kiosk walls). This required creating scalable design files ready for large-format print production.
step 4
final logo variations
impact
The project delivered a visually cohesive, highly professional experience across two major industry events. The meticulous management of partner branding protected key relationships and ensured legal compliance. High client satisfaction was validated by repeat contracts, demonstrating reliability and strategic design execution across complex, large-format systems.
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Success in managing and applying strict co-branding guidelines for all sponsor logos.
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3+ repeat engagements. Validation of service quality, strategic output, and reliability with the Marketing Director.
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Demonstrates ability to manage the design and production of a large-scale visual system.
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Improved attendee experience due to clear, strategically designed maps and directional signage.
